PRESS RELEASES
Jun. 28, 2006
FREESTYLE ADDS CENTRIC AND SNL COMMUNICATIONS AS AGENCIES OF RECORD
Newport Beach, California
Rooted in surf and founded in performance, Freestyle celebrates its 25th anniversary with two new agencies of record – Centric and SnL Communications. Freestyle, best known for the world’s original performance surf watch, “The Shark,” has expanded its collection to include a full line of performance, lifestyle and dive watches for men, women and youth. Freestyle will work with Centric to redefine its brand and create innovative online and offline retailer and consumer advertising programs. SnL Communications will conduct all domestic public relations on behalf of the brand including product, athlete, event and corporate media relations.“We are excited to bring Centric and SnL Communications on board to help us build the Freestyle brand,” says Muriel Spoorenberg, brand director, action sports for Freestyle. “Centric and SnL are both uniquely suited to provide the expertise, industry knowledge and contacts that will help us further achieve our goals of building and strengthening the brand."
Founded in 1994, Centric is a marketing agency that specializes in integrated online and offline advertising, outreach, and demand generation programs. The agency has completed projects for a diverse group of clients including Memorex, Princess Cruises, LA Gear, Canon USA, Mandalay Bay, The Tennis Channel, HP, Starz!, Joico, Nestle and Yahoo!
“We are extremely passionate about the Freestyle brand and the action sports category,” states Julie Alley, account director. “We look forward to helping Freestyle achieve their marketing and advertising goals.”
SnL Communications is an 18-year-old lifestyle public relations agency representing leading brands in action sports, fashion, footwear and accessories including manufacturers, retailers, athletes and events. SnL currently represents such companies as DAKINE, etnies Girl, etnies Plus, Body Glove, Global Surf Industries, Surfing America, Action Sports Group, Lucky Brand, Hot Kiss, Mezlan, Bacco Bucci, Liquid Mountain and Speechless.
“We are thrilled to have Freestyle as our newest client,” says Staci Levine, SnL partner and action sports division founder. “The company has a long, rich history for us to draw on and now with Centric to collaborate with we are well equipped.”
About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, most water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, Holly Beck and Mary Osborne. 2006 marks the 25th anniversary of the legendary Freestyle brand. For more information, visit www.freestyleusa.com
Media Contact:
Dawn Boeckermann
SnL Communications
dboeckermann@snlc.net
310.996.0239