PRESS RELEASES
Jul. 5, 2006
FREESTYLE GAINS TWO NEW EMPLOYEES
Team has Renewed Focus on Strengthening Brand Awareness, Growth and
Newport Beach, California
Freestyle is pleased to announce the appointment of Muriel Spoorenberg as brand director and Will Cox as national sales manager.Spoorenberg was hired as the brand director for Freestyle to create synergy and cohesion between all departments and to plan and facilitate the brand strategy. “I look forward to the opportunity to be part of such a solid and respected brand,” says Spoorenberg. “I am dedicated to the brand, staying true to who we are and look forward to working with our talented Freestyle team to further enhance our brand’s growth.” Spoorenberg brings 10 years of watch experience, including three years at Timex working specifically on sports/action sports brands, to her new position.
Cox, a well-respected sales executive within the industry, has joined the team as national sales manager. In his new role, Cox will manage the domestic Freestyle sales team and serve as liaison between sales reps, retailers and the brand team. Cox has a rich history in action sports, working at Oakley for nine years in domestic and international sales and also as the global footwear brand manager. “I'm excited about the opportunity to work with a truly surf inspired brand that created a category and help it remain significant with our retail partners,” says Cox. “Freestyle has a great heritage and they bring quality products to the market that combine performance and lifestyle.”
About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, Holly Beck and Mary Osborne. 2006 marks the 25th anniversary of the legendary Freestyle brand. For more information, visit www.freestyleusa.com
Media Contact:
Dawn Boeckermann
SnL Communications
dboeckermann@snlc.net
310.996.0239